In order to face challenges ahead, C.I. has devised 3 strategies to further consolidate our position as a market leader:-

(1) Business strategy – to continuously monitor the market development and set short, mid and long term business objective. To work closely with our retailers by building long-terms relationship with them; enhancing product quality while keeping the price reasonable to the consumers.

(2) Manufacturing strategy - to continuously invest in new technologies by setting up R&D department to achieve and maintain ISO standard and HACCP recognition.

(3) Management strategy - to develop our organization’s workforce by drawing more talents to join and contribute to our success